Does the phrasing "great quality" sound terrible to offer any kind of product? Is it a must not do mistake?
I am trying to write a headline for this patio ad for a construction company and I was told by a marketing person that the words "great" and "quality" can not be together in the same sentence. To at what degree is this true?
I am not so sure that this is a universal rule that cant be broken. If you used it however is will sound a bit 'heard it all before-ish'.
I'd go with something like "Superbly constructed to exacting engineering standards" or "engineered to outlast the best" or "built up to a standard not down to a price".
Hope this helps, Jackson.
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